Viva TV Production Charges
Creativity in TV advertising is more important now than ever before. Of course, ‘creativity’ means different things to different people, but in TV advertising we mean those ads that are at once enjoyable, relevant, memorable, unexpected, fresh, re-watchable and engaging. They transcend previous ideas to create something new.
No-one has yet produced an analysis that proves the link between great creativity and better returns for advertisers beyond doubt. That said, two things are clear: the creative imperative is higher now – and getting higher – than ever before and TV advertising is a more effective marketing investment pound for pound than any other medium, when analysed properly, and it’s becoming more effective over time.
|
Type of Advert |
Length of Advert |
One off charge |
|
Graphic Advert |
30 seconds |
150€ |
|
Graphic Advert |
Over 30 seconds |
200€ |
A Graphic advert is made up from the information and pictures, such as a website, logos and stills/pictures supplied by the client.
|
Filmed Advert |
30 seconds |
300€ |
|
Filmed Advert |
Over 30 seconds |
350€ |
Filmed adverts are produced on location, and filmed usually at the location chosen by the client. A full film crew will be on location for approximately half a day. Scripting, voice over, graphics and music are all included.
The Advert then becomes the property of the client and can be used on websites or for corporate purposes for example, use at exhibitions etc. However, re-broadcasting commercials on any alternative TV channels is not permitted without written consent from VIVA TV, and a small charge for this use will be made.
